Picture of Nike

Birthday : 1/25/1964, theAge : 52 year

Citizenship : United States

How to turn $ 1,000 into 20 billion

`Nike` - the world-famous American corporation for the production and sale of sportswear, footwear, accessories and equipment. The company`s headquarters is located in Beaverton, Oregon (Beaverton, Oregon), close to Portland (Portland).This is one of the world`s largest supplier of sporting goods, whose revenues amounted to more than 24 billion dollars in 2012. In the same year the number of employees was more than 44 thousand people. In 2010, only `Nike` brand valued at $ 10.7 billion, making it the most valuable brand in the world of sports business.

Interesting,that in English brand name officially read as ` nayki`, on behalf of the Greek goddess of victory Nike, and even the company logo, the famous stroke - tick, ` svush` symbolizes her wings. However, more often pronounce the name simply as ` nayk`, and it is in this shortened version of it caught on in Russia. `Nike` sells its products under its own brand, as well as the brands ` Nike Golf`, `Nike Pro`,` Nike + `,` Air Jordan`, `Air Force 1`,` Nike Dunk`, `Foamposite`,` Nike Skateboarding `, and controls a number of subsidiaries, including the ` Brand Jordan`, `Hurley International` and ` Converse` - probably the most famous shoes in the world.`Nike` sponsors a number of well-known athletes, sports teams and sporting events around the world, and among them, such as golfer Tiger Woods (Tiger Woods), tennis players Maria Sharapova (Maria Sharapova), Rafael Nadal (Rafael Nadal) and Serena Williams (Serena Williams), footballer Cristiano Ronaldo (Cristiano Ronaldo) and others.The company was founded January 25, 1964 26 -year-old graduate of the University of Oregon, a talented runner Phil Knight (Phil Knigh) and his coach Bill Bauermann (Bill Bowerman), has invested in the business for $ 500, and then called `Blue Ribbon Sports`. Its current name it has received only 30 May 1971. Initially the company Knight, which, incidentally, still stands at the helm of `Nike`, occupying the post of Chairman of the Board, and Bowerman was engaged in resale of the US market the Japanese sneaker ` Onitsuka Tiger` (today it ASICS), driving around the surrounding area by car Knight. In its first year of existence the company has sold 1,300 pairs of Japanese running shoes 8 thousand dollars. In 1965 the companions could afford to hire the first employee to full-time, and sales increased to 20 thousand. In 1966 he opened the first store `Blue Ribbon Sports

Finally,By 1971, the business relationship between the `BRS` and ` Onitsuka Tiger` come to an end - the future sports giant was ready to release his first own line of athletic shoes, decorated with the logo designed by a freelance designer Carolyn Davidson. Today Swoosh has developed into one of the most recognizable logos in the world ,and then Davidson has received for his work $ 35. However, already in 1983, Phil Knight as a token of gratitude from the company handed over Carolyn diamond ring as a Swoosh and the envelope with the shares `Nike` (amount not disclosed) .

In 1976 `Nike` hired its first advertising agency, and in 1980 entered the market with their shares. The famous slogan `Just Do It`,` Just do Eto`o appeared in advertising ` Nike` in 1988. During the 80s and 90s the company has grown very quickly, actively gathering under its wing the other companies for the production of sportswear and shoes, and in 1990 moved to its new headquarters - eight-storey building in Beaverton. In the 21st century trend continued - so ,`Nike` in 2003 paid $ 309 million for the purchase of ` Converse`. However, much of what the company is bought, then resold it, not without benefit to themselves.

`Nike` produces a very wide range of sporting goods. If they started with running shoes, today emblem `Nike` decorated with all sorts of clothing ,footwear and accessories for almost all kinds of sports, including athletics, baseball, hockey, tennis, soccer, basketball, lacrosse, martial arts and many others.

The company works with thousands of stores worldwide, with offices in 45 countries outside the United States, and most of the factories located in Asia,where working conditions are far from ideal - in Indonesia (Indonesia), China (China), India (India), Vietnam (Vietnam), and so on, for which the company is often criticized

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