Maybelline New York
Year of birth : 1920
Age: 95 years
Birthplace : Memphis, Tennessee, USA
Citizenship : United States
Makeup that inspires
It is worth noting that the founder of the company has always paid great attention to the promotion of its products. Colorful posters were once placed almost in every US store. Cosmetics `Maybelline New York` for more than ninety years is incredibly popular in the United States. It all began back in 1920 in the US city of Memphis. Mr Williams, who worked at the time pharmacist at one of the municipal pharmacies, decided to help his younger sister Mabel to win the heart of their neighbor - a guy named Chet. He presented his own cousin made tool for eyelashes, which is a coal dust, coupled with Vaseline. And it helped : expressive look Mabel won the Cheta, they were married and lived together for many happy years.
The success has inspired Williams to the serial production of compact mascara, the first in the world.The name of the new brand name Mabel pharmacist combined and the word ` vazelin`. The beginning of sales was preceded by the publication of advertisements in the press. As a result, ink `Maybelline` was huge demand.
Commercial talent allowed Williams to turn a small production of mascara in the major cosmetic companies. Gradually, in the product line of the brand appeared eyebrow pencils and eye, eye shadow and so on. In 1932, Mr. Williams organized a large-scale sell-off as a result of which the trade mark `Maybelline` became associated with quality, but affordable cosmetics, and advanced to the best sellers in the US market.
It is worth noting,that the founder of the company has always paid great attention to the promotion of its products. Colorful posters were once placed almost in every US store.
One of the most iconic products of the brand `Maybelline` - mascara ` Great Lash`.This tool is water-based with a very intense black pigments and convenient brush was released in 1971. For over forty years, `Great Lash` mascara is the most sold in the United States. Over the years, its members have repeatedly improved, but ` ledentsovyy` bottle that combines pink and light green color remained unchanged. The company`s designers have tried to transform him, but `Maybelline` fans reacted negatively to this.
The modern name of `Maybelline New York` born in 1996, when the company made the move from Memphis in the Big Apple. Today, under this brand are available all categories of color cosmetics : eyeshadow, mascara, lipstick ,blush, gloss, creams and mousses, products for nails and so on.
The success of `Maybelline` superior technology and the desire to give every woman the opportunity to emphasize their natural beauty. This life-affirming and bright makeup advertise the best top models, but to buy it can afford to every woman ,tending to excite others.