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Kayser-roth Corporation

Picture of Kayser-roth Corporation

Year of birth : 1958

Age: 57 years

Place of Birth : Greensboro ,North Carolina, USA

Citizenship : United States

for the production of underwear Leader

The company `Kayser-Roth Corporation` - manufacturer of underwear and hosiery. The company`s headquarters is located in Greensboro, North Carolina (Greensboro, North Carolina, U.S.A.).

Founded in the early XX century Kaiser Julius (Julius Kayser),originally it was called `Julius Kayser & Co.` and settled in Brooklyn, New York (Brooklyn, NY). Very soon, the company has become a leading manufacturer of hosiery, gloves and underwear.

The name was changed to the existing - `Kayser-Roth Corporation` - in 1958, when the company was acquired by ` Chester H. Roth Company`.

In 1970x the company competed with `L`eggs`, that`s when the brand ` No Nonsense` was created, which became one of the first brands of hosiery to sell their products in supermarkets and pharmacies. By the way, that time can not be called very simple for us - firstly, the general economic downturn in 1970-73 years affected the hosiery. Secondly, the market has come an Israeli company `Gebor`, which is subsidized by the US government and received a ` green svet` market. And, finally, it was in that period became fashionable pantsuits for women, who, as a result, have been significantly pushed the market of women`s tights.

A few years later, in 1975 ,conglomerate `Gulf + Western` bought ` Kayser-Roth`.

In the ensuing years it was improved equipment at the company`s plants located in Canada (Canada), primarily in Ontario (Ontario) and Quebec City (Quebec).

In 1999, the company `Kayser-Roth Corporation` acquired Europe`s largest manufacturer of chulochno-hosiery `The Golden Lady Group`, which has more than 500 stores across Europe.

In the 2000s, the brand `No Nonsense` has been extended through the introduction of new production lines, so the company began production of bras, panties, sleepwear, socks for men and women, as well as a number of products for the comfort of the legs. Today, the production of `Kayser-Roth Corporation` can be seen in various TV shows, including ` Gossip Girl` and `The View`.

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