John Branch

Picture of John Branch

Place of birth: Canada

Citizenship: Russia


Senior Lecturer in International Business Olin School of Business at Washington University in St. Louis (USA), teaches courses in marketing and international business for students, students of MBA and EMBA programs. Since July 2006, he began to teach in the Ross School of Business, University of Michigan.

He was born in Canada. He holds a Bachelor of Engineering from the University of Western Ontario (Canada), an MBA from the University of New Brunswick (Canada), a Master of Arts degree at Washington University in St. Louis (USA), Ph. D. in Marketing, University of Cambridge (England). Preparing a doctorate (Dr. Merc.) VKopengagenskoy Business School (Germany).

He began an academic career as a lecturer in the? Cole Sup? Rieure de Commerce de Rennes in France. He was assistant professor and guest lecturer at more than 40 business schools, including the Rotterdam School of Management (Netherlands), Stockholm School of Economics in St. Petersburg, in the Queen Elizabeth House University of Oxford (England) and the JL Kellogg Graduate School of Management at Northwestern University (USA).

He took part in government projects in the EU, in the republics of the former Soviet Union and Central and Eastern Europe in the training programs of international companies in tomchisle British American Tobacco, Coca-Cola, Nestl & Cargill, Michelin and British Telecom.

One of the most interesting aspects of the development of the Russian economy will be the development of marketing services. In the early 1990s, the Russian economy relies heavily on exports of oil, gas, timber and other resources. It is also an important role in the economy, industrial production has played. But as the economy is changing, it is becoming increasingly focused on the services market. The problem with many traditional biznesshkol is that marketing courses focused on teaching marketing of goods. Students tell us how to sell tea, how to sell cleaning products, how to sell electronics, in other words - how to sell tangible products. In the United States and in Canada, the UK and Sweden, marketing and management in the service sector gained popularity in the 1980s. Until that time, the majority

GUSTs biznesshkol, most management courses, the majority of textbooks and theories created for the marketing of goods, tangible products. C development of the Russian economy one of the most interesting phenomena is the emergence of a new generation of managers who understand the difference between goods and services, and that these differences require a different set of tools.