marketing specialist, advertising and branding.
The professor, a specialist in the field of marketing, advertising and branding.
He teaches marketing strategies in the business school of the University of California, Berkeley.
Biography : Professor, specialist in marketing, advertising and branding. Since 1981, he teaches marketing strategies, and since 1994 - Marketing at the business school of the University of California at Berkeley, advises leading American and European companies, lectures in the US, Europe and Asia. Fields of research - strategy, tactics, creating and managing brand value. Author of more than 80 articles in leading American journals on marketing and advertising, in particular, Harvard Business Review, Journal of Marketing, Journal of Advertising.
For outstanding achievements in the field of marketing has repeatedly won the highest awards from the American Marketing Association. Books " Building strong brands "" Brand value management ", " leadership brand " became bestsellers in the United States.