Year of birth : 2000
Age: 15 years
Place of birth : New York, USA
Citizenship : United States
`By Boe` - American jewelry brand, headquartered in New York City (New York City),which manufactures women`s jewelery and expensive accessories.
Cult jewelery brand `By Boe` was founded in 2000 by Swedish designer Annika Salame (Annika Salame), which became the creative director of the brand, and its business partner Philip Salaam (Philippe Salame), who took the position of CEO. All this started as a small shop called `Annika Inez`, located on Manhattan`s Upper East Side (Upper East Side), who also served as Annika and the creative workshop where Annika invented and created a one-of -a-kind jewelry. Scandinavian designer roots and rich creative experience, including ,interior design studies at Parsons School of Design (Parsons The New School for Design) and an internship at the fashion designers from Dubai (Dubai), resulted in something completely new and provocative in today`s jewelry market. Along with unusual pendants, earrings and bracelets Annika, who instantly attracted attention ,and the inspiration for the designer who drew in the architectural forms and the wild, Philip professional knowledge in marketing and organization of production processes have helped the brand to grow quickly.
Shortly after the opening of its boutique brand `By Boe` began to expand - first opened a large retail store in Soho (Soho),then the company has organized a new large jewelry company.
Today, jewelry and accessories from `By Boe` sold in the New York store on Prince Street (Prince Street), as well as an online shop, where you can see and select any of the products without leaving home. The brand continues to grow and expand in search of new and interesting markets.In addition, the jewelry from `By Boe` sold by retailers all over the world in small boutiques and departments of luxury stores.
In addition to the United States (United States), the brand `By Boe` uses traditional popular in Japan (Japan), Ireland (Ireland), France (France), UK (England), Singapore (Singapore), Greece (Greece),Canada (Canada) and Italy (Italy). In each season, the company produced limited collection jewelry made which are also collectibles among fans of the brand.
`By Boe` - this unique jewelry, which differ at modernity and femininity, using a rich color palette ,which includes the characteristic colors - ivory, marble, green, turquoise and cherry. The most popular of these ornaments are among the artists, they can often be seen on celebrities, as well as on the pages of prestigious fashion magazines around the world.
All decorations are invented and manufactured by hand in the New York studio of gold,silver and brave natural combination of new and vintage materials that are delivered to the studio from all over the world.
Chief designer `By Boe`, Annika Salame, was born and raised in the southern part of Sweden (Sweden), and since childhood has absorbed a special Scandinavian approach to style and design.