Citizenship : United States
Based `BCBGeneration`, like the rest of the company, in Los Angeles, California (Los Angeles, California).
`BCBGeneration` - one of the brands of the American company ` BCBGMAXAZRIAGTOUP`,combines the more than 20 brands under the control of Max Azria (Max Azria), French designer of Tunisian origin, who for more than 30 years living and working in the United States (United States). `BCBGeneration` produces the following line: women`s clothing (tops, blouses, jackets, jackets, cardigans, skirts, pants, shorts, dresses),shoes, Bags and accessories (jewelry, belts, sunglasses, scarves, and even nail polish). Based `BCBGeneration`, like the rest of the company, in Los Angeles, California (Los Angeles, California).
In addition to the Max Azria, on the creation of the brand collections works his daughter, 30 -year-old Joyce Azria (Joyce Azria),creative director since 2009, which controls all the main areas of the brand, including marketing of future collections of clothing and accessories.
The first collection of Joyce Azria debuted in the fall of 2009. Full of freshness and youthful enthusiasm,and at the same time elegant collection `BCBGeneration` sold in departments of large department stores, including` Macy`s`, `Bloomingdale` and` Nordstrom`, as well as a network of specialized boutiques throughout the United States.
`BCBGeneration` considered innovative brand of casual and evening wear,inspired by the atmosphere of youth and sensitivity of modern women. Combining classic timeless aesthetics with bright cheerful detailscollection offers every woman the freedom to explore, expand and express their individuality through personal style.